Privacy Policy

Elevate@elitecoaching operates Midlife Reset. This policy explains what personal information we collect, why we collect it and how we look after it. We handle personal information in line with the Australian Privacy Principles.

What we collect

• Your first name and email address when you create an account.
• Your answers to the Midlife Reset questionnaire, your personalised plan, completed actions, mood and energy check-ins and reflections.
• Messages you send to the Midlife Coach.
• A record that you purchased Midlife Reset — the date, amount and a transaction reference.

What we never collect

We never see or store your card details. Payments are taken by Paddle.com Market Ltd, our authorised reseller and Merchant of Record. Your payment information stays with Paddle.

How we use it

• To build and save your personalised 7-day plan and progress.
• To give you access to what you've paid for.
• To answer your questions and provide support.

We do not sell your information and we do not use it for advertising.

Who we share it with

• Paddle, to process your payment and issue your receipt.
• Our hosting and database provider, which stores your account securely.
• An AI provider, which generates the Midlife Coach replies. Coach messages are sent for that purpose only.

Health information

Some answers you give describe how you're feeling. We treat this as sensitive information: it is only used to personalise your plan and is never shared for marketing. Midlife Reset provides general wellbeing support only — it does not diagnose, treat or provide medical advice.

Security and retention

Your data is stored on secured servers and your account is protected by your password. Only you can see your own answers and progress. We keep your information while your account is open, and delete it when you ask us to, except where we must keep transaction records for tax purposes.

Your choices

You can view your details and request deletion from the Account page in the app, or email calnanjacqueline@gmail.com to access, correct or delete your information, or to make a privacy complaint. We respond within 30 days.